WINK | ECO WATERBASED GOLD INK
THE GOLD CARD – HIGH IMPACT GRAPHICS
Twenty years ago, printing a Gold Card was considered a difficult print job. Printers would not (could not) guarantee the shade of gold or that the color wouldn’t change on storage. With the mass-market introduction by American Express, Visa and MasterCard of a Gold Card with its myriad of marketing features came the now familiar concept of having SILVER, GOLD AND PLATINUM customers. Each customer group had it’s own high impact special effect card.
This marketing development demanded a viable method of printing these cards. The development of Gold Eagle® Pigment enabled the use of silkscreen printing of a reproducible shade of gold that would not change color upon lamination or handling by humans. The marketing success of the Gold Card using Gold Eagle ® Pigment, is now history. It was a card with only five colors that could be produced at a reasonable cost., The consumers visually perceived the GOLD CARD as having added value, and the card issuers did indeed back the card with a program with added value,
The high visual impact of the Gold Card spurred the demand for other lustrous colors and special effects. Today most 30 mil PVC phone cards and casino cards are printed with high-impact silkscreen metallic and pearlescent effects. Each year there is greater demand for cards with more pizzazz. This has resulted in a large increase in demand for metallic effects with large particle sizes (high brilliance),. These SPARKLE effects have become associated wit the PLATINUM card These SPARKLE effects are also available in various GOLD hues..
Printing these Sparkle particle sizes is not without difficulty. Typically one has to use coarse screens (125-160 mesh/in) in order to accommodate free passage of the large particles through the screens. The large screen hole openings deposit large globs of ink, which must now uniformly flow together. The thicker ink layer must also be able to dry quickly.
New WINK Water-based ink formulations, with lower VOC emissions to conform to a worldwide environmental movement, were developed to meet these requirements. These new formulations also allow higher loading of pigment in the inks, giving higher opacity and brightness. These formulations also have very high cohesive strength, which in some cases eliminates the need for coated overlay or base primer coats.
THE GOLD CARD – HIGH IMPACT GRAPHICS
Twenty years ago, printing a Gold Card was considered a difficult print job. Printers would not (could not) guarantee the shade of gold or that the color wouldn’t change on storage. With the mass-market introduction by American Express, Visa and MasterCard of a Gold Card with its myriad of marketing features came the now familiar concept of having SILVER, GOLD AND PLATINUM customers. Each customer group had it’s own high impact special effect card.
This marketing development demanded a viable method of printing these cards. The development of Gold Eagleâ Pigment enabled the use of silkscreen printing of a reproducible shade of gold that would not change color upon lamination or handling by humans. The marketing success of the Gold Card using Gold Eagleâ Pigment, is now history. It was a card with only five colors that could be produced at a reasonable cost., The consumers visually perceived the GOLD CARD as having added value, and the card issuers did indeed back the card with a program with added value,
The high visual impact of the Gold Card spurred the demand for other lustrous colors and special effects. Today most 30 mil PVC phone cards and casino cards are printed with high-impact silkscreen metallic and pearlescent effects. Each year there is greater demand for cards with more pizzazz. This has resulted in a large increase in demand for metallic effects with large particle sizes (high brilliance),. These SPARKLE effects have become associated wit the PLATINUM card These SPARKLE effects are also available in various GOLD hues..
Printing these Sparkle particle sizes is not without difficulty. Typically one has to use coarse screens (125-160 mesh/in) in order to accommodate free passage of the large particles through the screens. The large screen hole openings deposit large globs of ink, which must now uniformly flow together. The thicker ink layer must also be able to dry quickly.
New WINK Waterbased-based ink formulations, with lower VOC emissions to conform to a worldwide environmental movement, were developed to meet these requirements. These new formulations also allow higher loading of pigment in the inks, giving higher opacity and brightness. These formulations also have very high cohesive strength, which in some cases eliminates the need for coated overlay or base primer coats.